Frequently Asked Questions 

What are the hours that Admobile operates? 

Admobile vehicles travel their routes from approximately 7am-7pm.   Advertisers receive a minimum of 10 hours of exposure a day, allowing for shift changes, driver breaks, vehicle maintenance, etc.

What is it about this type of advertising that’s so eye-catching?

It's the tri-vision technology.   The motion action of the rotating sign triggers something in your brain called the reticular activator.   It is constantly on the lookout for anything that is different, unusual or familiar, and the rotating movement of the Admobile signs engages the reticular activator, grabbing the person's attention.   Even static tri-vision signs create a tremendous amount of visibility, but now put one on a moving vehicle, and THAT's going to grab people's attention!

Why do the panels flip every eight seconds? 

Studies have shown eight seconds to be the ideal time.   It's short enough that people want to watch and see what the next message is, and long enough to leave an impression with the consumer and allow him/her to absorb the message.

Will your vehicles run customer-designed routes?

Yes and no.   In Admobile's existing 4 zones, no.   These vehicles run a specific, fixed route that was designed to generate maximum exposure for our advertisers, based on DOT traffic counts, areas of interest, changing traffic patterns, etc.   By driving the same route, we deliver a consistent target audience and generate a tremendous amount of repetition (the secret to effective advertising) at the same time.

HOWEVER, if you want total control over the areas you'd like Admobile to cover (and that includes anywhere in the Kansas City Market), then yes, you can custom design your very own route(s) with a Full Wrap Vehicle. Not only can you dictate to us where you want "your" vehicle to travel, but you'll have 12 advertising panels (3 fronts, 6 sides and 3 backs) that are all yours to say whatever you want.   In addition, the entire vehicle will be wrapped in whatever graphics you choose, making a spectacular impression at street-level.  

What exactly is the difference between a route and a zone?

A route (which takes 1 hour on average to complete) is the exact street-by-street path that the vehicle follows from the beginning of the route to the end of the route.   A zone is the entire area that the vehicle impacts.   Studies show that most people drive primarily within a small radius of their homes.   Because of that, an advertiser's message will be seen by people that live throughout a several mile-wide area.   This area is what we call a zone.

Can I advertise in just one zone?

Absolutely.   We currently operate in 4 different zones in the Kansas City Market, and depending upon who your target audience is, you can choose to advertise in any one of those zones, or all 4 if you want full market coverage.   The choice is yours.

What agreement lengths are available with Admobile? 

Most agreements are 26 or 52 weeks and include production. Also available are 6 week and 13 week programs for special events. These short-term programs require a minimal production charge.

What procedure do you use in hiring your drivers? 

We work with a company that provides only drivers who meet strict requirements as it relates to their background and driving records.   All drivers are drug tested as well.

How are your drivers trained to drive so that advertiser’s messages will be seen?  

First and foremost, drivers are taught to drive slow and drive courteously.   They are also trained to stop at as many intersections as they can, since this is where visibility is the greatest.

What effect does Admobile have on the environment? 

All vehicles are 50-state compliant.   Cars idling in drive-through lanes at banks and fast food restaurants represent a far greater threat to the environment than the entire Admobile fleet.

How can I be sure that the other advertiser's ads will be in good taste? 

We are extremely careful about the types of clients that we will allow to advertise.   Our guidelines surrounding acceptable messages are very strict in order to ensure they meet community standards.